Brand & Marketing Teams
How brand and marketing teams use Pactto to review campaign assets and approve everything in one session.
The Challenge
Campaign assets spread across five tools. Social cuts in one folder. Hero video in another. Print adaptations somewhere else. The marketing lead is on Slack asking for status updates. The designer is on email sending v3. The VP is on a call asking why this isn't approved yet.
Review meetings happen over Zoom. The screen share compresses everything. Notes get taken on a Google Doc that nobody updates after the call. Three days later, half the feedback is lost and the other half is "can you make the logo bigger?"
How Pactto Changes This
Everything on one canvas. Social cuts, hero video, print adaptations — all on the same canvas with an AI agent listening to every note. The marketing lead walks through each asset. The team annotates in real time.
AI captures feedback perfectly. The VP says "the hero needs warmer tones and the social cut is too long." The AI turns that into structured, timestamped comments — with context, with the speaker's intent, with the relevant frame attached. No paraphrasing. No "can you send me your notes from the call."
Approve everything in one session. One session. All assets reviewed. All feedback captured. All approvals documented. The status doc updates itself.
"Our team leaves the room open all day. Editors drop in, directors pop by, the AI keeps a running summary. It's like a creative war room that never sleeps."
— Executive Producer, Streaming Series